By using, browsing and/or accessing our website, you agree to the terms of this Privacy Policy. Your visit to the website and any dispute over privacy is subject to our Terms of Use and the laws of the state of Minnesota. Use of this website is strictly voluntary. If you do not agree to this Privacy Policy, you are advised to not access our website.
This Privacy Policy describes the types of personal information we obtain, how we may use that personal information, with whom we may share it and how you may exercise your rights regarding our processing of that information. The Privacy Policy also describes the measures we take to safeguard the personal information we obtain and how you can contact us about our privacy practices.
How We Collect Personal Information
Personal Information We Collect
Our Use of Personal Information Collected
Our Purpose and Legal Basis for Collection
When We Share Personal Information
How We Secure Personal Information
Retention of Personal Information
Notice to California Residents
Notice to Colorado, Connecticut, Virginia, and Utah Residents
Children’s Personal Information
How We Collect Personal Information
- When you browse the Metro Sales website;
- When you create an online customer account;
- When you request Metro Sales products (including product evaluations, trials, tech preview and beta downloads), services, or information; and
- Cookies and other technologies.
Cookie Policy
- Background: Metro Sales uses cookies, web beacons (including pixels and tags), and similar technologies on our website which may read or write information on your device in order to collect certain information about you by automated means. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.
- Purpose: We use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The personal information we obtain in this manner includes IP address and other identifiers associated with your devices including Apple Advertising Identifier or Android Advertising ID, device characteristics (such as operating system), language preferences, referring/exit pages, navigation paths, access times, browser preferences and characteristics, installed plugins, local time zones, local storage preferences, clickstream data and other information about your online activities. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our website. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
- Session and Persistent Cookies: Metro Sales uses both session cookies (which are automatically deleted when you close your browser) and persistent cookies (which remain on your computer or other Internet-connected device for a period of time after you end your browsing session, unless you delete them).
- Cookies We Use: The cookies used by Metro Sales include: (1) essential and functional cookies; (2) analytics cookies; and (3) targeting/advertising cookies, as described below.
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- Essential and Functional Cookies: Metro Sales uses cookies on our website that are necessary for us to provide our products and services. This includes essential cookies (such as those used to authenticate you to our website and identify you after you have logged in), functional cookies (such as those that remember what you added to your shopping cart or the language preference you selected), and user-centric security cookies used to increase the security of the products and services we provide to you (such as to detect authentication abuses). Given the necessary functionality of these cookies, they typically may not be disabled on our website.
- Analytics Cookies: Metro Sales use analytics cookies to collect information on how users navigate and use our website, such as the pages they view, how long they stay on a page and whether the page is displayed correctly or whether errors occur. Such cookies help us to improve the performance of our website. These cookies are provided by third-party analytics providers, including Google Analytics. Metro Sales uses Google Analytics for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information like email, phone number, name, etc. We also send Google your IP Address. We use GA to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important for improving the user experience and determining site effectiveness.
- Do Not Track Signals: Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. Our website is not designed to respond to “do not track” signals received from web browsers. However, with most web browsers, you can take steps to limit tracking by erasing cookies from your device and by setting your browser to block all cookies or warn you before a cookie is stored.
Personal Information We Collect
- Contact information (such as name email address, telephone number, postal or other physical address) for you or for others (e.g., principals in your business or billing contacts);
- Information used to create your online account (such as username and password);
- Billing and financial information (such as name, billing address, payment card details and bank account information and purchase history); and
- IP address and geo-location data (such as data derived from your IP address, country and zip code).
Our Use of Personal Information Collected
- Provide and administer Metro Sales products and services (including websites and apps for which you have registered);
- Process and fulfill orders in connection with Metro Sales products and services and keep you informed about the status of your order;
- Help you complete a transaction or order and provide customer support;
- Bill you for products and services purchased;
- Operate, evaluate and improve our business (such as by administering, developing, enhancing and improving Metro Sales products and services; managing our communications and customer relationships; and performing accounting, auditing, billing, reconciliation and collection activities);
- Perform data analytics (such as research, trend analysis, financial analysis and customer segmentation);
- Communicate with you about your account and orders (including sending emails relating to your registration, account status, order confirmations, renewal or expiration notices and other important information);
- Conduct advertising, marketing and sales activities (including sending you promotional materials, generating leads, pursuing marketing prospects, performing market research, determining and managing the effectiveness of our advertising and marketing campaigns and managing the Metro Sales brand);
- Communicate with you about, and administer your participation in, events, programs, promotions and surveys; and
- Comply with and enforce relevant industry standards, contractual obligations and Metro Sales policies.
Our Purpose and Legal Basis for Collection
- Performance of a contract with you or a relevant party;
- Our legitimate business interests;
- Compliance with a legal obligation, a court order, or to exercise or defend legal claims; or
- Your consent to the processing, which you can revoke at any time; and
- We may combine personal information collected from you with other sources to help us improve the accuracy of our marketing and communications as well as to help expand or tailor our interactions with you. This includes combining personal information we obtain through our website with other channels. We may anonymize or aggregate personal information and use it for the purposes identified in this section and for other purposes to the extent permitted by applicable law.
Third Party Links
Our website may contain links to other websites provided by third parties not under our control. When following a link and providing personal information to a third party website, please be aware that we are not responsible for personal information you provide to that third party. These linked websites or offerings have separate and independent privacy policies, which we recommend you read carefully.
How We Secure Personal Information
While Metro Sales strives to protect your information, Metro Sales cannot ensure or warrant the security of any information you transmit to or from our website, by e-mail or otherwise, and you provide such information at your own risk. Metro Sales cannot guarantee against any loss, misuse, unauthorized disclosure, alteration or destruction of data or personal information.
You acknowledge that: (1) there are security and privacy limitations in computer systems and on the Internet which are beyond Metro Sales’ control; (2) the security, integrity, and privacy of any and all information and data exchanged between you and Metro Sales through our website cannot be guaranteed; and (3) any such information and data may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored.
Retention of Personal Information
To the extent permitted by applicable law, Metro Sales typically retains personal information for as long as it is needed: (1) for the purposes for which we obtained it, in accordance with the terms of this Privacy Policy, which generally means that we will keep your personal information for the duration of our relationship or as long as you keep your account open with us; or (2) to comply with applicable laws, resolve disputes and enforce our agreements.
Notice to California Residents
The California Privacy Rights Act (“CPRA”) grants residents of California certain rights with respect to their personal information and requires us to provide such individuals with certain information, as described in this section.
- Right to Transparency: At the time we collect personal information, you have the right to receive notice of the categories of personal information we collect, and the purposes for which those categories of personal information will be used.
- Right to Access/Right to Know: You have the right to request access to personal information we collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties including service providers with whom we share it.
- Right to Deletion: You have the right to request that we erase data we have collected from you. Please note that we may have a reason to deny your deletion request or delete data in a more limited way than you anticipated, e.g., because of a legal obligation to retain it or to provide a good or service that you request.
Right to Request Correction: of inaccurate personal information. - Right to Opt-Out of Sale and Share: You have the right to request that we stop “selling” your personal information as that that term is defined in the California Privacy Rights Act. A “sale” of personal information is defined broadly: “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.” “Sharing” of personal information is defined as: “sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.”
- Categories of personal information we collect: We collect the categories of information described in the table below
- CATEGORY OF PERSONAL INFORMATION (AS SPECIFIED IN THE CPRA)
- PERSONAL INFORMATION COLLECTED
- Identifiers
o Data such as your name, postal address, unique personal identifier, online identifier, IP address, email address, account name and other similar identifiers. - Categories of Personal Information Described in Cal. Civ. Code § 1798.80(e) (the California Customer Records Statute)
- Data such as your name, signature, address, phone number, bank account number, credit card number, debit card number, or any other financial information.
- Characteristics of Protected Classifications
- Data such as demographic information.
- Commercial Information
- Data such as records of products or services purchased, obtained, or considered and other purchasing or consuming histories or tendencies.
- Internet or Other Electronic Network Activity Information
- Data such as your browsing history, search history and information regarding your interaction with websites, applications or advertisements.
- Geolocation Data
- Data such as the location of your device (e.g., based on a browser or device’s IP address or Bluetooth technology, if your device settings allow for this).
- Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information
- Data such as your image and video footage captured by call and video recordings.
Categories of personal information we disclose: We may disclose any of the categories of information listed above and use them for the purposes listed below.
- BUSINESS PURPOSES (AS SPECIFIED IN THE CCPA)
- CATEGORIES OF PERSONAL INFORMATION
- Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions and verifying customer information, processing payments, providing advertising or marketing services, providing analytics services or providing similar services.
- Identifiers
- Categories of Personal Information Described in Cal. Civ. Code § 1798.80(e)
- Characteristics of Protected Classifications
- Commercial Information
- Internet or Other Electronic Network Activity Information
- Geolocation Data
- Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information
- Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
- Identifiers
- Commercial Information
- Internet or Other Electronic Network Activity Information
- Geolocation Data
- Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity and prosecuting those responsible for that activity.
- Identifiers
- Categories of Personal Information Described in Cal. Civ. Code § 1798.80(e)
- Characteristics of Protected Classifications
- Commercial Information
- Internet or Other Electronic Network Activity Information
- Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information
- Debugging to identify and repair errors that impair existing intended functionality.
- Identifiers
- Commercial Information
- Internet or Other Electronic Network Activity Information
- Undertaking internal research for technological development and demonstration.
- Identifiers
- Characteristics of Protected Classifications
- Commercial Information
- Internet or Other Electronic Network Activity Information
- Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
- Identifiers
- Categories of Personal Information Described in Cal. Civ. Code § 1798.80(e)
- Characteristics of Protected Classifications
- Commercial Information
- Internet or Other Electronic Network Activity Information
- Geolocation Data
- Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information
Categories of personal information we “sell”: We may “sell” any of the categories of personal information listed above to third parties.
To submit a request to exercise your privacy rights, please email us at [suggest general e-mail address] with the subject line “CPRA Request.”
Notice to Colorado, Connecticut, Virginia, and Utah Residents
The disclosures in this section apply solely to individual residents of the States of Colorado, Connecticut, Virginia, and Utah. Privacy laws in these states give residents certain rights with respect to their personal data, when they take effect over the course of 2023. These rights include:
- Right to Access Information: You have the right to access and obtain a copy of your personal information.
- Right to Request Deletion: You have the right to request that we delete personal information provided by or obtained about you.
- Right to Correct: You have the right to correct inaccuracies in your personal information.
- Right to Opt-Out of Targeted Advertising: You may ask us not to use or disclose your personal information for the purposes of targeting advertising to you.
- Right to Opt-Out of Information Sales: You may ask us not to sell your personal information to third parties.
To submit a request to exercise your privacy rights, please contact us by clicking here with the subject line “Privacy Rights Request” and let us know in which state you live.
Verification
Before responding to a request for personal information, Metro Sales must verify the request. Verification is important to protect your personal information and to help confirm that we are responding to a valid request and providing the response to the correct individual. To verify the request, we initially ask for at least two (2) or three (3) identifiers, such as name, email address and location. If we have a need to request additional identifiers to reasonably verify your identity, we will contact you and request additional verification. The personal information we ask to verify your identity may depend on your relationship with Metro Sales.
When you exercise your privacy rights under the applicable Data Protection Laws, you can designate an authorized agent or representative to make a request on your behalf by providing the authorized agent with written permission to do so and verifying your identity with us as part of the request, or by providing the authorized agent with Power of Attorney pursuant to applicable law (e.g., the California Probate code). We will ask the individual submitting the request to denote that they are an authorized agent or representative. When submitted by an authorized agent or representative, we ask the authorized agent or representative to provide name, email address and a description of the relationship with the individual who is the subject of the request and to certify that the representative has permission to submit the request and may request proof of the consumer’s written permission.
Children’s Personal Information
The Metro Sales website, including the products and services advertised thereon, is designed for a general audience and is not directed to children under the age of 13. We do not knowingly collect or solicit personal information from children under the age of 13. If we become aware that we have collected personal information from a child under the age of 13, we will promptly delete the information from our servers. If you believe that a child under the age of 13 may have provided us with personal information, please contact us as by clicking here.
Changes to this Privacy Policy
This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information management practices. Metro Sales will indicate at the top of this Privacy Policy when it was most recently updated. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.
How to Contact Us
If you have any questions or comments about this Privacy Policy or if you would like exercise your privacy rights regarding personal information that Metro Sales maintains about you or your preferences, please contact us by clicking here.